In the process of considering a new logo for Adulmec, I came across a very interesting article on the evolution of corporate logos. The trend over the years definitely points towards a simpler and sleeker appearance - less is more in logo design.

The process definitely has gotten a lot easier for startups over the years. Great tools like 99designs.com and Logo Tournament make it extremely easy and affordable for startups to have a professional logo within days. You simple run an online competition among dozens or hundreds of designers and pick a winner. The design showcase on these sites is much higher quality than one would expect.